# Audit & Conversion Overhaul — 1xBet SL Casino Prelanding

Date: 2026-07-16

## Audit findings (before)

| Area | Issue | Severity |
|------|-------|----------|
| Brand | Purple/magenta festival look — not 1xBet | Critical |
| Brand | Logo treated as gold/magenta text | Critical |
| Funnel | Mechanics entertained but didn't force registration | High |
| Mechanics | All 3 packs free — no scarcity / upsell | High |
| Mechanics | Wheel claim went to reg too early (skip pack) | Medium |
| FOMO | No timer, no online counter | High |
| CTA | Sticky competed with mid-funnel CTAs | Medium |
| Visual | Kolam rainbow frames diluted brand | Medium |
| Trust | Weak after long interactive block | Low |
| Tech | Absolute `/_astro` CSS breaks file:// open | Medium |

## Decisions applied

1. **Brand system:** navy `#061428` + electric blue `#1a66ff` + yellow CTA `#ffd200` + green wins `#00e676`
2. **Funnel:** Spin → Free Bronze Pack → Vault unlocks CTA → Register (Silver/Gold locked = reg bait)
3. **Prize Vault:** accumulates wheel + pack prizes; CTA locked until both done
4. **Urgency:** 15-min session countdown + live online counter
5. **Hero CTA:** scrolls to wheel (play first) — skip link for high-intent
6. **Sticky:** always registration; updates label when vault ready
7. **Kept SA hooks:** gacha, wheel, daily path, live ticker — restyled to brand

## How to view

http://127.0.0.1:4321/en/

Clear site data once if old prizes stuck in localStorage (`wheel_spun`, `vault_*`).